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<DIV><FONT face=Arial size=2><SPAN class=429162323-10062009>We can target
different audiences by using different strategies. We must first identify
who each audience type is and then analyse each of their
needs.</SPAN></FONT></DIV>
<DIV><FONT face=Arial size=2></FONT> </DIV>
<DIV><FONT face=Arial size=2>Audience segmentation is based on five key
factors:<BR>i. What is the target audience?<BR>ii. What is the actual
audience?<BR>iii. Who are they?<BR>iv. What do they want and expect from our
service?<BR>v. How are they using the service?</FONT></DIV>
<DIV><FONT face=Arial size=2></FONT> </DIV>
<DIV><FONT><SPAN class=429162323-10062009><FONT face=Arial size=2>For links to
the experts in audience evaulation in Australia, read <U><FONT
color=#0000ff>www.collectionsaustralia.net/publisher/outreach/</FONT></U><FONT
face="Times New Roman" size=2> </FONT></FONT></SPAN><FONT face=Arial><BR><FONT
size=2></FONT></FONT></DIV></FONT>
<DIV><FONT face=Arial size=2></FONT> </DIV>
<DIV align=left>
<DIV align=left><SPAN lang=en-au><FONT size=1><SPAN
class=961583901-11052009></SPAN></FONT></SPAN><FONT face=Arial><FONT
size=2>S<SPAN class=961583901-11052009>arah Rhodes</SPAN></FONT></FONT><BR><FONT
size=2><SPAN lang=en-au><FONT face=Arial>Collections Australia
Network</FONT></SPAN> </FONT></DIV>
<DIV align=left><SPAN class=961583901-11052009></SPAN><FONT size=2><FONT
face=Arial>e<SPAN class=961583901-11052009>. <A
href="mailto:.sarahr@phm.gov.au">sarahr@phm.gov.au</A></SPAN></FONT><BR><SPAN
lang=en-au><FONT face=Arial>w. <A title=http://www.collectionsuastralia.net/
href="http://www.collectionsaustralia.net/"><FONT
title=http://www.collectionsuastralia.net/
color=#000000>http://www.collectionsaustralia.net</FONT></A>
</FONT></SPAN></FONT></DIV>
<DIV align=left><SPAN lang=en-au><SPAN lang=en-au><FONT face=Arial><FONT
size=2>b. </FONT><A
title="blocked::http://www.collectionsaustralia.net/publisher/outreach/ http://www.collectionsaustralia.net/publisher/outreach/"
href="blocked::http://www.collectionsaustralia.net/publisher/outreach/"><FONT
title=blocked::http://www.collectionsaustralia.net/publisher/outreach/
size=2>http://www.collectionsaustralia.net/publisher/outreach/</FONT></A></FONT><FONT
size=2> </FONT></SPAN></SPAN></DIV></DIV>
<DIV> </DIV>
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